The World Association of Newspapers recently published the results of a global study on the future of the newspaper industry—Charting the Course for Newspapers. It identifies Aperio as one of the world’s leading newspaper consultants and includes an article written by Aperio’s cofounder, Sandy Nelson.
The article represents a compilation of actual processes and results utilized and achieved by publishing clients using Aperio’s using Full Potential Performance framework. A copy of the report is available here.